A major risk in software development is working based on assumptions about exactly what customers and prospects need. To be successful online, assumptions need to be replaced by real knowledge about the end users of your online product.

This is exactly where User Experience Design (UX Design for short) comes in. Every company or organization benefits from a user-friendly and user-centric product. After all, this ensures that the end users have a positive experience from using your website, web application or mobile app. Our UX Designer specializes in designing this valuable user experience.

UI / UX Design

User Experience Design (UX Design) and User Interface Design (UI Design) are inextricably linked. Both expertises are sometimes close to each other, but in essence have a number of differences. UI stands for User Interface and here it is all about what is visible to the user. A good UI stimulates, holds the attention and invites action. Sometimes the difference is in small details, like the color of a button. User Experience Design is all about the user experience and this goes beyond what the user sees on the screen. The focus for UX Design is more on functionality and structure, think for example of the way information is organized on a website.

For both areas of expertise, these cannot be thought up exclusively by a UI designer and UX designer at the drawing board. In addition to expertise and experience in this area, user research and user testing is also needed to verify the assumptions made in the design. These tests can be conducted in a variety of ways, depending on the part of the application and the purpose of the test. For example, a b tests can be used to test whether a certain shape and color of a button converts better. Another way to check assumptions is to use a usability test. This involves testing a design or online product by real users. These checks and tests provide direct input to improve the online product or service.

UX Design Process

To design an optimal user experience, there are a number of steps that are taken:

1. Discovery

The first task is to connect the user perspective with the organizational goals. This is done by analyzing the context of the application, website or mobile app based on the established product design.

2. User Persona.

We put ourselves in the shoes of your target group (the end users) by examining the steps the user goes through, the actions he needs to take and the questions he may have.

3. Prototype

An initial prototype of the Application UX Design is created. We have this extensively reviewed by our client, so that we can test whether the concept as a whole fits.

4. Usability Testing

After the concept has been approved, we start with usability testing. This way we can find out how the users experience the digital product. The great advantage of this process is that we know at an early stage whether there are pain points that need to be removed.

After the UX Design has been completed and tested in its entirety, a visual design (graphic design) can be prepared. This is the final step of the design team and forms the basis with which the software development can be started.

Experience & expertise

Every day we work as a team to create the ultimate software solutions for our clients. Our UX Engineers play an important role in this. They crawl into our client’s skin to explore the strategic directions and into the user’s skin to test the concepts. This is how we build the bridge between the business, our client and the user.

What is the importance of UX design?

UX design responds to what a user expects and needs from your web application or website. If you as an organization or company can meet these expectations, this will result in a positive experience for your users. Chances are that these users will use your online product more intensively and purchase more. Besides the fact that UX optimizations stimulate direct sales, it also helps to strengthen brand essence. In a world where technology is becoming increasingly important, a good user experience for young and old is something that every business should consider.

What is the difference between UX Design and UI Design?

A UI designer is concerned with the entire look and feel of a product: appearance, presentation, readability, colors and interaction play a role here. A UX designer, on the other hand, is concerned with the overall user experience, including the functionality and structure of the application or website. Both areas of expertise work closely together during a development process, but each therefore has its own angle of approach.

Would you like to know more?

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