Digital Product Design

Do you have an idea for an application, which is valuable for the further growth of your business? Then the first step towards the final product is a digital product design.

A digital product design consists of a first design of the application and a robust application architecture. Good software always starts with a good concept. To get to this good concept, we analyze the business requirements and the user needs. Then we make concrete recommendations in the field of technology and architecture, so that your application contributes optimally to the goals you have set.

During this process, our business analysts and software architects will work with you to create a solid foundation for your application. We combine your domain expertise and our experience in software development into a well thought-out product design. This ensures that the subsequent development process runs smoothly. Any challenges are dealt with at an early stage, so that no unforeseen problems arise during the development process.

From idea to concept in 4 steps

A concept phase (also called discovery phase) reduces the project’s failure rate by focusing on the end users’ needs and the goals of the final product. Based on these two pillars, the product design is established in four steps:

1. Requirements analysis

In the first step, the problems and needs of end users are analyzed until we know exactly for whom and why we are making a product. The requirements for the application are derived from this analysis and are elaborated in user stories (a short description of what the user wants). All user stories are put on the project task list (also called scrum backlog) and are prioritized at a later stage.

2. Concept development

Based on experience and expertise, we provide appropriate advice on the functional interpretation for the final concept. The solution to the problem and the wishes and requirements, which are laid down in the user stories, are considered. The final product of this step is a first product concept of the application based on wireframes.

3. Concept validation

Even before development begins, it is important to test the solution to the problem with end users. This is done on the basis of a prototype/design of the application.
This step helps to be able to validate the ‘final product’ and improve the UI design where needed.

4. Development & roadmap

In the final step of the discovery phase, the technical facets of the project are established, such as a high-level application architecture and the tech stack (collection of technologies that will be deployed to build the application). In addition, the roadmap for the product development journey is discussed and established, giving you complete transparency into the next .

Minimum Viable Product (MVP)

Information is the basis of any successful development process. Choices are made based on the information available at that time. Experience shows that in the course of time the needs of the end users can change or even broaden. Getting information about the needs of the users is exactly what a Minimum Viable Product (MVP) is for and this way of software development is used to reduce risks/failure.

A minimum viable product (MVP) is actually a first version of the application, which allows us to gather as much information as possible from the users of the product. An MVP always meets three criteria:

  1. It provides enough value so that end users are willing to use/pay for the application.
  2. It shows enough future prospects to commit to the application.
  3. It facilitates a feedback process, which helps provide direction for further development.

Developing an MVP is often associated with start-ups, but other companies can also use this method of software development.
Based on the feedback from this process, important insights can be obtained, which serve as input for the further development of the application. An MVP fits well in an iterative process. By working with an MVP, validation is always preferred over guessing and the further development of the application is continued in the right direction.


Our business analysts and software architects have extensive experience designing robust (custom) applications for various challenging clients from various industries. We don’t see ourselves as a supplier but as a partner in a product development process, which thinks along, is progressive and offers technically advanced solutions.

Would you like to know more?

Sander de Koeijer

We’d love to tell you more! We can schedule a simple phone call, an online conference call or face-to-face. Please call us at +3188-00-24000 or fill out this form:

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